Social Media Integration
Everything we do online is getting integrated and intermeshed into a unified platform that can drive traffic, generate leads and patients, and encourage high-value brand interactions.
Social Media Optimization (SMO) is a new term that was recently coined by Website Designers R Us and has since been taking on life of its own. Many medical practices have been interested in how social networks or social media websites can help their practice gain notoriety. Website Designers R Us takes a custom approach to social media optimization for our practices that may be construed as conservative. Although we know that social media websites like facebook, myspace and twitter can attract large amounts of impressions and even generate great website traffic we are still uncertain the degree this should play in marketing budgets. SMO should be used in a pipeline strategy that entails SEO, SEM, local search and video optimization. Devoting large amounts of money and time to SMO could prove to be disastrous if other pertinent areas of Internet marketing are ignored. If you are new to social media we thought we might provide the wikipedia definition.